Monday 2 May 2011

Resit: Question 7 - Looking back at your perlimary task what do you feel you have learnt in the progression from it to the full product?

http://prezi.com/pvbjnyfrhpen/looking-back-at-your-preliminary-task-what-do-you-feel-you-have-learnt-in-the-progression-from-it-to-the-full-product/

Question 6 - What have you learnt about technologies from the process of constructing the product?

The equipment we used when filming our horror genre film opening was the schools tripod and camera. I feel that the tripod was a good piece of equipment to use as it enabled us to keep a steady shot when we were filming our news report, this was vital for this shot to create an all round more professional feel to the news report to create verisimilartude to real life and create a scarier atmosphere for the audience. Without the use of the tripod this shot would have been shakey and this would not have been realistic and would look unprofessional and messy. By using the tripod we were able to include verisimilartude in our piece creating the hyperdermic needle effect on our audience through creating a realistic news report. The tripod when in an open area was a very handy piece of equipment it was easy to take up and put down however there was an inconveniance with this piece of equipment and that was when we were filming in a smaller area the tripod took up alot of room and made moving around the room difficult and made filming in such a small area rather difficult. The cameras we used was of high quality and enabled us to have a clear picture which therefore made our opening look a more profesional level they were simple to use.

As a group overall there was a few issues with the camera equipment, these were that the cameras that we used did not use the auto focus feature well which meant getting the right shot was difficult whilst trying to keep the camera steady to try and avoid making it blur. Another problem is that the dolly we used was broken, the stand would not stay still and wobbled constantly so created a fluid shot and the filming had to be done by hand when filming the pictures on the wall however when loooking back at our scene in which pictures are shown on the wall through the use of filming this piece by hand i feel creates a more eerie and scarier atmosphere on our audience.

It was difficult to find times for filming that everybody could make especially ones that were a long period of time in order to get alot of filming done to overcome this problem we created a schedule which we all followed we all said when we could film and from that found the best and most suitable times for us all to film.

Editing software

We found that a certain noise was running throughout many horror films with the same generic conventions as ours we found this out through analysis of various other horror genre film openings. The static noise we added made our film fit in with the horror genre genetic conventions better and increased the overall feeling of fear within our piece. We also changed the darkness of the shot in the park as before it was too light in contrast with the rest of the piece so we made it darker to fit in and create a more worrying scary atmosphere.

If i was able to do this again i would have filmed more shots because this way we would have more material to pop up every now and again througout the piece to show the genre easier. This also would help the group to decide on which shot is best as then we would have had more to choose from.

Sunday 1 May 2011

Question 5 - How did you attract/address your audience?

We used the stereotypical generic conventions of a horror genre to attract our target audience.
The news report at the beggining relates to real life we tried to do this as realistic as possible to create verisimilartude, to ensure we did this we analysed clips of various murder news reports and took note of how they present facts to the audience and even their body language a clothes they wear. The aim of our news report was that stright from the beggining we could create a fearful gloomy atmosphere for our audience so that they could immediatly tell the genre through creating a seriousness and tension to the film. We decided to play our news report through a television this was good to create verisimilartude so that the audience could relate this news report to their real life which therefore created the hyperdermic needle theory. The setting around the televisons whilst the news report is on is dark this connotes death and fear, darkensss is a stereotypical convention of the horror genre so we followed this to create the correct atmosphere (fear) on our audience and so that we were creating the film how our stereotypical audience profile would enjoy to see it, we knew this through the popularity and use of darkness in the film Scream (1996) and this is the same target audience as we were aiming for as we follow the same generic conventions.
Another stereotypical generic convention of a horror genre is threat, threat was also created through our news report. It is also created when panning across the pictures of the young girls, the music contributed to this scene well to create a fearful atmosphere when slowly panning through the photos of the girls on the wall the music used and camera angles used contribute well together to create fear amongst our audience.
One of the main genreic conventions of a horror genre is the use of blood and murder, we also use these in our opening and will continue to use these conventions throughout the film, there are examples of the use of blood in just the opening of our film when short clips of girls covered in blood are quickly popped up on the screen, this automatically adds a worrying effect on our audience and this is what we wanted when our audience was to watch our piece, we needed to add sound to these clips so after research of quick frightening sounds used in other horror genre clips we found the perfect sound that would scare our audience and added this to the short clips of the girl in blood to create a scary atmosphere, the film Scream (1996) uses a sharp quick sound throughout the film which creates a scarier atmposphere. There is another example of blood creating a scary atmosphere in the opening of our piece when a picture of a girl has blood rubbed across it by our antagonist this immediatly creates fear amongst our audience. As we were aiming for the same target audience as the film Scream (1996) we followed the conventions they used such as the teenage protagonist with the mysterious and unknown killer.
The titles we used we wanted to scare our audience we wanted them to know from straight off that this film was from the horror genre so we looked at other popular horror films and analysed there use of titles and followed the conventions they used, the films we analysed appeared to follow the same trend, they all came on slowly and were in strange writing so we followed these guidelines and created our titles.
So overall we attracted our audience through simply using the same conventions as other popular films in the same genre, so we watched and analysed the openings, titles, music, location and everything about the horror genre that made it the horror genre and followed the conventions as closely as we could.

Question 4 - Who would be the audience for your media product?

When thinking about the audience for my media product we needed to consider the age and gender of our target audience, as we have decided on our film being certified as a '15' it is obvious that our film will not be aimed at anyone under the age of 15 due to the use of blood, violence and threat (which are stereotypical conventions of a horror genre)

By having the protagonist in our media product as a teenage girl this will automatically create verisimilartude also through the use of the photos at the beggining we tried to follow stereotypical guidelines of a teenage girl to create verisimilartude to our audiences lives, we hope this attracts teenage girls to our film and through use of this technique create the hyperdermic needle theory and create a scary film for teenage girls to watch.

However this film is also aimed at the older generations the age of our target audience could be any age we did not base our audience profile on age more on whether the audience enjoy the horror genre so we followed generic guidelines and conventions of a stereotpyical 'slasher' horror movie as we have done this our basic target audience will be anyone who enjoyed such films as scream 3 (2000) as we follow these stereotypical conventions eg the stalker and victim.

Through research using various websites I found that the horror genre is more popular within the male gender, this can relate to our film through the use of the male gaze theory when looking through the photos of the young girls in the opening of our film.

Overall through the use of stereotypical guideline horror genre conventions with the blood and murder and the use of the male gaze theory leads me to conclude that this particular media product will be more specifically aimed at the male gender.

Our film relates to other popular horror genre movies for example scream (1996) this film was aimed towards the same target audience as ours through the use of teenagers as the protagonists and stereotypical horror genre conventions for example the use of blood and a stalker/murderer adding a scary atmosphere to the teenage population through the use of verisimilartude in the film for example witht he house partys shown in the film or in the opening when the girl is home alone.

Now it is clearer to see the type of audience I expect to take interest into my media product the product will be aimed at more towards the male genreration but most certainly towards the teenage population. The type of audience this film would be aimed at would be a teenage boy from social demographic groups C and D this is because after research from various websites it was found that horror genre films are aimed towards lower social demographic groups as they are seen as 'less sophisticated' or 'immature' for a higher demographic group to watch research shew me that the more preffered genre of higher demogrpahic groups was 'Drama'. The teenage population will relate to this media product as it involves teenagers and will create verisimilartude and the hyperdermic needle theory towards their own lives.