Question 5 - How did you attract/address your audience?

We used the stereotypical generic conventions of a horror genre to attract our target audience.
The news report at the beggining relates to real life we tried to do this as realistic as possible to create verisimilartude, to ensure we did this we analysed clips of various murder news reports and took note of how they present facts to the audience and even their body language a clothes they wear. The aim of our news report was that stright from the beggining we could create a fearful gloomy atmosphere for our audience so that they could immediatly tell the genre through creating a seriousness and tension to the film. We decided to play our news report through a television this was good to create verisimilartude so that the audience could relate this news report to their real life which therefore created the hyperdermic needle theory. The setting around the televisons whilst the news report is on is dark this connotes death and fear, darkensss is a stereotypical convention of the horror genre so we followed this to create the correct atmosphere (fear) on our audience and so that we were creating the film how our stereotypical audience profile would enjoy to see it, we knew this through the popularity and use of darkness in the film Scream (1996) and this is the same target audience as we were aiming for as we follow the same generic conventions.
Another stereotypical generic convention of a horror genre is threat, threat was also created through our news report. It is also created when panning across the pictures of the young girls, the music contributed to this scene well to create a fearful atmosphere when slowly panning through the photos of the girls on the wall the music used and camera angles used contribute well together to create fear amongst our audience.
One of the main genreic conventions of a horror genre is the use of blood and murder, we also use these in our opening and will continue to use these conventions throughout the film, there are examples of the use of blood in just the opening of our film when short clips of girls covered in blood are quickly popped up on the screen, this automatically adds a worrying effect on our audience and this is what we wanted when our audience was to watch our piece, we needed to add sound to these clips so after research of quick frightening sounds used in other horror genre clips we found the perfect sound that would scare our audience and added this to the short clips of the girl in blood to create a scary atmosphere, the film Scream (1996) uses a sharp quick sound throughout the film which creates a scarier atmposphere. There is another example of blood creating a scary atmosphere in the opening of our piece when a picture of a girl has blood rubbed across it by our antagonist this immediatly creates fear amongst our audience. As we were aiming for the same target audience as the film Scream (1996) we followed the conventions they used such as the teenage protagonist with the mysterious and unknown killer.
The titles we used we wanted to scare our audience we wanted them to know from straight off that this film was from the horror genre so we looked at other popular horror films and analysed there use of titles and followed the conventions they used, the films we analysed appeared to follow the same trend, they all came on slowly and were in strange writing so we followed these guidelines and created our titles.
So overall we attracted our audience through simply using the same conventions as other popular films in the same genre, so we watched and analysed the openings, titles, music, location and everything about the horror genre that made it the horror genre and followed the conventions as closely as we could.