Tuesday 12 April 2011

Question 3 - What kind of media institution might distribute your media product and why? Question 3

We wanted to make a film that fit in with the conventional horror genre after research of recent releases of horror films it appears there is a lack of mainstream horror genre films compared to other genres such as Comedy. However although the decrease of releases of horror films is occurring after research on the internet I still found a large target audience that favour the horror genre, this is proved with Dawn of the dead (2004) which was shown on 2745 screens on its opening weekend and a more recent film ‘Paranormal activity 2’ (2010) was shown on 3216 screens on its opening weekend. This shows that there is still a large target market for the horror genre, however these films are of the same genre but do not particularly link to my own film so I researched a film that was like ours to see the popularity of this certain type of horror I looked at the popularity of the film ‘Scream’ (1996) this film links strongly with our film as both involve a antagonist in a mask murdering/stalking a female victim, our film follows the same conventions as this film with the stereotypical use of blood, darkness and murder. I did not look at the first scream as this was released in (1996) so I looked at the third scream ‘Scream 3’ (2000) this way I have a more recent outlook on the popularity. ‘Scream 3’ (2000) still shows signs of popularity with it being shown on 3467 screens on its opening weekend, this shows that this type of horror genre ‘slasher’ is still a popular type of film for this reason I believe our film would be released to a mainstream audience as we follow the same conventions as other horror genre films that have become big famous titles. Our film because it follows these stereotypical conventions could be produced by such companies as Evolution entertainment which is an independent American film production company, we could use this company as our film is like other films released by this company such as SAW (2004) which is like our film through the use of a psychotic male antagonist and the extreme use of blood.
As our film follows stereotypical conventions of a horror ‘slasher’ genre and as there is large popularity for these types of films our film will be distributed to a mass audience, our film will be shown to a mass mainstream audience so I needed to research into mass mainstream distributors and cinema lines to enable I distribute the film correctly and aim towards my target audience. I feel the most successful distributors to use would be ‘Entertainment film distribution’ this company is very successful and has distributed other horror films that have the same convention as ours for example Halloween 2 (2009) SAW (2004) and are yet to be the distributors of Scream 4 which will be released later in 2011. As my film is alike these films in terms of conventions it is clear that this distribution company are successful at ensuring the films reach the correct target audience proof of this is that the film SAW (2004) was shown on 301 screens in the opening weekend, this is not a lot compared to some films but it obviously hit the correct target market, I can tell this by looking at the sequel to the film SAW 2 (2005) was shown on 2949 screens in the opening weekend, so clearly when the first SAW (2004) was distributed, it was done well to the correct target audience leading to the success of the second film. The film would be distributed firstly to cinemas, the cinemas I chose to distribute too were Cineworld and Odeon as these are the two most famous cinemas in the UK gathering thousands od customers a year between them, by distributing my film to these cinemas it will enable my film to be shown to a larger amount of people, my target audience will use these cinemas to watch films as they are the most popular in the UK so by distributing my film to these cinemas I will defiantly hit my target market.
After a while of my film being shown in cinemas I will distribute my film to famous video stalls such as HMV. I would also distribute my film online and on I Tunes, I feel by releasing my film online as my target market is mainly the teenage population by distributing online I will reach to them and therefore they will notice my film more if it is advertised and sold on their favourite popular websites. The reason for distributing my film on I tunes is because my target market will be lovers of music and will therefore probably have an I pod as this is the most popular music player, so if they have an I pod they will have access to I tunes and will notice my film so this will help me when distributing to reach my target audience.

Question 2 - How does your media product represent particular social groups? Question 2

It represents particular social groups through the use of verisimilitude, the photos of the young girl links to the social group of a teenage girl it relates to real life in the pictures through the clothes worn and poses shown, Teenage girls can relate to this character which will add a more scary and worrying atmosphere to the film as they can see the story occurring in real life. The news report also uses verisimilitude the clothing and location we chose to shoot our news reporter scene are life like, he target market can relate to this news report as if it is real, this is the same with the choice of location and props used in our opening, for example the television, people will relate to these as regular house hold items and therefore will relate to the film more creating a eerie and worrying atmosphere.

Representation of gender

The male gender is shown to be the holder of power in our opening, he is shown to be feared of compared to the female gender shown in our film, the female’s are represented as innocent and naive, the clothes they wear signifies the age of the girls, they are shown as young and the hair styles and make up they have along with the clothes worn signifies the innocence of these girl and also creates the male gaze theory when looking thought the pictures of the girls. Throughout the film the camera shots used when showing the girls will be a high angle shot to signifies they are weak and innocent, this will create a more terrifying tone to the film as the audience will see that this girl will be helpless. Although the male character holds the power he is shown in a negative light, the blood on his hands signifies he is a violent character, along with him watching the news report on his own murder signifies he is a twisted man who should be feared. Throughout the rest of the film this character will be shown using a low angle shot to signify he is in power of the situation that he is the more dominant character, this will scare the audience and make them fear this character more. The use of a man in a suit for the news reporter signifies that the male gender is the dominant sex and will come across as more important this was unintentional however this may be how using a male news reporter may come across to the audience. It is very stereotypical for the man to overpower the woman with the male antagonist and female protagonist.

Representation of Age

The younger age is represented as nave and innocent in our film opening it shows that the male antagonist holds power over the female protagonists you can see this through the picture scene on the wall, this scene also represents the younger generation as careless just out to have fun and party this will relate to the younger viewers of the audience. The way in which our antagonist is watching his own news report signifies that the man is clever that he is not getting caught for what he is doing, this represents the older generation as wiser than the younger.






Representation of disability

Disability is not referred to Marjory in our film opening however the scene in which the male antagonist watches his own news report on the murder he committed shows signs of mental disability which creates a more terrifying effect on the audience, this scene signifies that the killer shows no regret or mercy for what he has done. This links in with the SAW (2004) in this film the male antagonist also shows signs of mental disability through torturing the victims and showing no mercy.

Representation of sexuality

Sexuality was not touched on during our film there is no reference of sexuality shown in our piece however the male is shown as dominant over the female and the male antagonist only attacks younger girl, by making the photos of girls as realistic to real life as we could we hope to create verisimilitude and create a scarier effect on our target audience as they will link what happens in our film to their lives.

Our film is shown through a male point of view in the opening however circumstances throughout the film change and it switches through the eyes of the girl.

I feel our film links well to our target audience by as I mentioned earlier it has similarities to the popular SAW (2004) films, it also follows the stereotypical background of a horror genre, it does this through the use of blood and darkness, it has a stereotypical ‘slasher’ theme to it with the male antagonist stalking/murdering the protagonists, this is like a lot of other famous popular horror genre films such as scream (1996) this film includes a male antagonist stalking/murdering victims and has the use of blood and also our film relates to scream (2004) through the use of the younger generation being the victims (teenagers) so as you can see the two films are quite similar.

Monday 11 April 2011

Question 1 - In What ways does your media product use, develop or challenge forms and conventions of real media products?

Our media piece incorportates generic conventions of the horror genre throughout the film and even shown in just the opening with the immediate sense of threat with the news report changing to breaking news this shows that what is being said is a massive threat to the community. Also a stereotypical convention of horror is the use of blood there is a clear use of blood in the opening of our film with flashing pictures of young girls that have quite clearly been abused and the use of blood threat and murder when our obvious antagonist rubs blood on the picture of the young girl. The setting of our film also contributes to following generic conventions as the setting is constantly dark throughout the opening creating a sense of fear and worry. Our film relates well with the popular film scream (1996) as we followed these generic conventions with the use of blood threat and a murderer/stalker this shows that we followed the stereotypical generic conventions of a horror genre and attract that certain target audience ones that enjoy the simple stereotypical horror genre guidelines.
The use of these conventions clearly showthat our main and only genre is horror however there are various uses of other generic conventions in the film that could link towards the thriller genre like the use of murder mystery how the killer is unknown however the use of this is not enough to create a sub genre.